University Trademarks and Licensing | Michigan State University

What We Do

Champion the MSU name, building recognition through quality partnerships with authorized vendors
Safeguard the university's logos, marks, and identity, ensuring authentic representation
Fund the future by using royalties from licensed products for student scholarships and special programming

582

and growing

officially licensed businesses creating MSU gear

$104

million

royalties generated since the inception of the MSU licensing program in 1983

Become a Licensed Vendor

If you are interested in becoming a licensed vendor, we want to hear from you! Learn more about the different license types to see which best suits you.

Get Licensed

Campus Authorization Form

Are you wanting to order product for your organization, department, event, or project that bears MSU logos and trademarks? The first step is completing the Campus Authorization Form.

Authorization Form

Campus Licensee List

All items that include MSU’s logos and trademarks must be ordered from an approved licensee. Search the Campus Licensee List for a complete list.

Campus Licensee List

Where Pride Meets Purpose

What We Do

582

and growing

$104

million

Become a Licensed Vendor

Campus Authorization Form

Campus Licensee List