Merchandise and/or Promotional Items

In order to safeguard Michigan State University's intellectual property and satisfy the university's graphic standards, registered student organizations and clubs planning to display university trademarks for campus merchandising programs or promotions requires review and authorization from the University Licensing Programs office.  All merchandising activity must be sourced through a company licensed with MSU. For a complete list of university licensees, please see the Find A Licensee page.

Examples of merchandising activity include:

  • Sales of products for fundraising programs
  • Sales of products on campus with vending permit
  • Sales of products to group members or staff
  • Sales of products through either campus or private retailers
  • Sales of products to any third party
  • Promotional product giveaways

Ready to Get Started?

Getting permission to use MSU trademarks is a simple process. Use the Licensing Authorization online form below to request approval. If you require assistance, contact University Licensing Programs at 517-355-3434 or e-mail

Registered Student Organization Identity Guidelines

There are more than 700 student organizations at Michigan State University. The following guidelines have been created to assist groups in knowing the way the student organization can identify with the university.

Registered student groups are able to identify with Michigan State University in so much as:

  • The student group identifies as a student-based organization not to be confused with a University department, program or initiative;
  • The student group identity conforms to the guidelines herein and does not infringe on Michigan State University registered marks, athletic brand or intellectual property. 

Student Organization Names

Registered student groups should include the word "club" or similar identifier in the naming of the organization. This will identify the group as a student-based organization and not a university department or office. Examples include Club, Society, Association, and/or Chapter. Examples of current groups at Michigan State include Academic Competition Club, Advertising Association and Black Student Alliance.

Further, to enhance identification with MSU, organizations should include the words "at Michigan State University" along with or part of their organization's name. Acceptable alternatives include "at Michigan State" or "at MSU." For example, "Accounting Club at Michigan State University."

Student organizations may use the word "Spartans" or "Spartan" in their name, but it must be done in a way that does not construe or imply the university has taken an official position. For examples, "Spartan Republican Club" is permissible but "Spartans for Nixon" would not be permissible.

Student Organization Logos and Visual Identity

Student organizations may identify with Michigan State University in two ways.

Option 1: Use the approved design framework, which includes the Spartan helmet.

  • 'Organization Name' at Michigan State University/Michigan State/MSU should appear adjacent to the Spartan helmet using the following specifications.
  • The Spartan helmet logo or other registered mark of Michigan State University MAY NOT be combined with any other graphic elements or type to form a new logo, other than stated here.

Option 2: Create a unique visual identity that does not incorporate any other registered marks of Michigan State University (Spartan helmet, Block "S", Michigan State University word mark, Sparty).  Below are examples of alternate identity graphics:

  • If the club name is not included as part of the graphic, it should be included underneath the graphic to include "Club Name at Michigan State University/Michigan State/MSU." If the club name is included in the graphic, "at Michigan State University/at Michigan State/at MSU" should be included.

Click to download Registered Student Organization Identity Guidelines.

Royalties Explained

Royalties generated from the commercial use of MSU's marks support student scholarships and programming for MSU students as well as athletic scholarships for student-athletes, less the actual administrative expenses of running the trademark licensing program.

The administrative expenses include maintaining the legal requirements of trademark registration, addressing product infringement, supporting the Fair Labor Association and Workers Rights Consortium and maintaining the Trademarks and Licensing Office.

Steps for Approval

  1. Complete and submit the online Licensing Authorization Form to University Licensing Programs for review and approval. You may also download and submit a hard copy of the Licensing Authorization Form here.
  2. Present a fully executed authorization form to your supplier with your order.
  3. Suppliers will then submit your artwork to University Licensing Programs for review and approval.
  4. Follow up with either your supplier or the University Licensing Programs office for the status of your order.
  5. When purchasing with a purchase order or P-card, a copy of the fully executed Licensing Authorization Form with approval from the licensing office must be attached with your payment request.

Questions? Please call or e-mail University Licensing Programs at 517-355-3434 or

MSU Brand and Sponsor Requirements

Campus units that work with a third-party sponsor and/or partner that wishes to produce co-branded merchandise or promotional items must receive permission to use the university's brand prior to the sponsorship activity. The licensing authorization form will be required to ensure that an officially licensed vendor is used and the standard royalty rate is applied.

Printed Materials

Registered student organization and clubs may use the university logos in printed material without seeking prior permission. However, it is important to use the marks correctly. A full description of MSU brand standards can be found at