LICENSEES: MSU TRADEMARKS

What is a trademark?

A trademark is a distinctive mark identified with a person or thing, or where a product/service comes from.

What are some examples of trademarks?

Trademarks can be displayed in many forms. The list below pairs a type of trademark with a Michigan State example.  
*Note that these are not the only trademarks registered to MSU.

  • Word (Michigan State)
  • Phrase (Go Green Go White)
  • Symbol (Spartan Helmet logo)
  • Design (Sparty caricature mark)
  • Sound (Fight Song)
  • Color (Green and White)
  • Group of letters or numbers (MSU)

What are MSU's trademarks?

Examples of university trademarks include any graphic representation relating to the following:

  • MICHIGAN STATE UNIVERSITY®
  • MICHIGAN STATE®
  • MICHIGAN STATE SPARTANS®
  • GO GREEN GO WHITE®
  • IZZONE
  • MSU
  • SPARTANS
  • SPARTANS WILL.
  • SPARTY®
  • STATE
  • VICTORY FOR MSU

Photographs and artwork bearing the university's name, logo, marks or other references to the university are covered by the licensing program, including reproduction and mass-produced artwork.

Primary University Marks

Secondary University Marks

Athletic Wordmarks

Other Marks