CAMPUS USE: MSU TRADEMARKS
What is a trademark?
A trademark is a distinctive mark identified with a person or thing or where a product/service comes from.
What are some examples of trademarks?
Trademarks can be displayed in many forms. The list below pairs a type of trademark with a Michigan State example.
*Note that these are not the only trademarks registered to MSU.
- Word (Michigan State)
- Phrase (Go Green Go White)
- Symbol (Spartan Helmet logo)
- Design (Sparty caricature mark)
- Sound (Fight Song)
- Color (Green and White)
- Group of letters or numbers (MSU)
What are MSU's trademarks?
Examples of university trademarks include any graphic representation relating to the following:
- MICHIGAN STATE UNIVERSITY®
- MICHIGAN STATE®
- MICHIGAN STATE SPARTANS®
- GO GREEN GO WHITE®
- SPARTANS WILL.®
- VICTORY FOR MSU™
Photographs and artwork bearing the university's name, logo, marks or other references to the university are covered by the licensing program, including reproduction and mass-produced artwork.
What are MSU's official colors?
The official colors of Michigan State University are GREEN and WHITE.
For reproduction and embellishment purposes, please use the following:
GREEN: Pantone 567C, Madeira: 1103, RA: 2734
WHITE: Pantone WHITE, Madeira: 1000, RA: White
SILVER: Pantone 877, Thread: Silver 31FS
Michigan State logos (shown below) may be reproduced on merchandise in the following colors: Green, White, Black or any neutral color.