LICENSEE RESOURCES: CONSUMER INSIGHTS

Throughout the year, Michigan State University collaborates with the Collegiate Licensing Company and WME to learn more about the make up of Michigan State consumers. Click below to review consumer insight reports.

Consumer Insights

Detroit DMA (9/2015)

Grand Rapids DMA (2/2016)

University Licensing Programs 2017 Overview

Heat Maps - Total Counts (Alumni + Current Students + Season Ticket Holders)